My name is Uliana, and I am the initiator of AHORA. I was born in Belarus, grew up in the Netherlands, lived in 5 more countries since, and traveled to many more in the last 27 years of my life. Traveling has always been my biggest passion, I love exploring new places, learning about new cultures, and turning strangers into friends. I have always found reasons to travel, whether it was for studies, work, or love. 

During the pandemic I found out that I can explore our beautiful world while taking my work with me. This has been life changing for me. Since then, I have worked remotely from the island of Tenerife (birthplace of AHORA), mainland Spain, Portugal, Russia, and even Mexico. After having the best two years of my life, I could not deny anymore that I found my calling. While creating AHORA every element that I love came together: sports, wellbeing, personal and professional growth, hospitality and travel.